Warrington design studio, The Modern World, has created a platform called ScoreApp to allow businesses to identify the blind spots in their branding.
Does your brand feel outdated or inconsistent?
Does it no longer reflect your offerings or values?
Did you create it on a budget when you setup the business, but now you’ve outgrown it?
The Brand Building Guide walks you through the framework, with actionable steps, to turn your business into a brand, by answering ten simple questions and get an instant assessment.
It is scored on three areas:
• Purpose: What sets you apart? What’s your point of difference? Why should clients come to you?
• Culture: What do you stand for? What’s your personality? How do you want to be perceived?
• Experience: How do you interact with your audience? What’s the vision for your brand? What should your brand look like?
It is completely free and can be completed in under three minutes.
To take the Scorecard, visit https://tmwbrandbuilding.scoreapp.com/