Warrington CMO leads rebrand to bring Part-Time Directors to local SME’s

Warrington based CMO Chris Perkins has been brought on to lead a rebrand of ‘part-time director’ supplier, The Leadership Group, to reflect its expansion of core services to SMEs.

The new business has evolved from IT management consultancy business, Bailey and Associates, and represents the growth of the company over the last four years since launching in 2018.

Bailey and Associates came to market providing an alternative to standard IT consultancy services by instead offering IT Directors, CTOs and CIOs on a part-time basis. The key difference being that these IT leaders would not only provide external advice and direction, but join the company’s senior leadership team to lead and deliver IT strategies from within.

Over the last two years, with demand for other part-time services growing – especially among businesses who lack the valuable leadership and direction internal senior-level executives can provide – they have decided to expand their services to include part-time Directors across Finance, Marketing, Operations and Data, with the view to introducing more functions over the coming months.

Chris has been brought on to lead this brand transformation and will work closely with David Bailey, founder and CEO of The Leadership Group, as they launch the new brand and continue to grow the business.

Chris is based in Warrington and set up his own marketing consultancy business in 2019. He has been working as a ‘part-time marketing director’ for a number of clients and recognises the value a part-time director can offer.

David Bailey, founder and CEO of The Leadership Group, said: “This rebrand follows a successful two years where we have both expanded our network of part-time leaders and seen an increase in demand for their services across key areas such as Marketing and Finance. It’s more than just a name change: it signals that we are ready to provide transformative business leadership and accountability to growing organisations that lack internal senior-level executives.”

Speaking of his role, Chris Perkins said: “I am delighted to be working with The Leadership Group and helping them reposition in the market around providing transformative leadership, accountability and innovation to growing businesses who lack internal senior-level executives.

“Directors provide so much more than just the functional management; they provide leadership to the business and are a listening ear for busy CEO’s and senior management teams. It is an incredibly cost-efficient way of getting experience into a business.

One of the biggest reasons for this rebrand was understanding that the most important asset to this business was the Directors themselves – and so we wanted to reflect that in the name.”
Over the next few months, Chris and David will be investing heavily to increase awareness of The Leadership Group through various channels including social media, paid media, and PR.

Headquartered in Chester, The Leadership Group has over 60 independent, part-time Directors working with them and supporting businesses across the UK.

Working exclusively on a part-time basis, it means companies who are not ready or can’t afford a full-time Director can leverage the knowledge and experience of a successful Director at a fraction of the cost of a full-time hire.

There are no recruitment fees, no long-term contracts, and it gives business owners the flexibility to scale up and down as needed.
If you’re an SME looking to hire a part-time Director but you’re not sure where to start, please contact Chris at chris.perkins@theleadershipgroup.uk


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