Raynor Bid Consultancy (RBC), a specialist firm in bid writing and management, has joined the Chamber and founder Mike Raynor, a seasoned expert in securing public and private sector contracts, has unveiled his “Ten Golden Rules of Bidding” to help businesses boost their tender success.
“Winning bids isn’t just about a great product; it’s about strategically presenting your capabilities and truly understanding the buyer’s needs,” says Raynor, who established RBC in 2012. “These rules are built on years of experience helping diverse clients secure significant contracts.”
The Ten Golden Rules of Bidding:
• Create a Tender Library: Centralise all company accreditations, certifications, and performance data for readiness and improvement.
• Contact the Buyer Before a Tender: Proactively engage target organisations to understand their tender pipeline, policies, and social value priorities.
• Ensure You Can Meet All Tender Requirements: Thoroughly review all Pass/Fail requirements. Don’t waste resources on bids you can’t win.
• Create a Bid Management Plan: Designate one person to oversee documents, assign tasks, and set deadlines, including time for reviews and external requirements.
• Create a Competitive Strategy: Analyse competitors to develop “Win Themes” that highlight your strengths, address weaknesses, and counter rivals.
• Get Senior Stakeholder Input: Involve senior decision-makers early and regularly to avoid major rewrites closer to the deadline.
• Create Storyboards: Plan your entire response with “essay plans” before writing detailed content, identifying where “Win Themes” will be included.
• Vary the Presentation: Use a mix of informative headings, paragraphs, bullet points, and visuals to cater to different reading styles.
• Describe Benefits, Features, and Evidence: Articulate the benefits clients will gain, the features that deliver them, and provide evidence of past success.
• Schedule a Final Review Days Before Deadline: Perform a comprehensive review well in advance to rectify any unexpected issues.
RBC boasts a strong track record, having helped over forty clients win bids, including projects with National Grid, HS2 Euston Station, and Manchester United Football Club. Mike Raynor leads most projects from Grappenhall, bringing his extensive expertise to businesses aiming to secure valuable contracts.
For more information on Raynor Bid Consultancy’s services, you can contact Mike directly: mike@raynorbidconsultancy.co.uk Mobile: 07713275156 www.raynorbidconsultancy.co.uk